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THE PROCESS

STRATEGIZE

  • Discuss your video content needs, budget and timeline

  • Identify the key goals, target audience and distribution platforms

  • Create a overall video content strategy 

EXPLORE

  • Immerse ourselves in your brand and explore the inner-workings of your organization.

  • Engage in thought-provoking conversations with your team and get to the heart and soul of your brand, the evolution, the mission, the purpose and the future

  • Identify on-camera voices that will best bring your narrative to life

  • Determine all b-roll and nat sound moments to capture

  • Asses all existing brand assets that can be used along with new creative (video, stills, logos)

CREATE & PLAN

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  • Develop all video concepts through storyboards and scripts

  • Design a style guide that will determine the overall look and vibe of the video content

  • Write a detailed shoot plan that includes interviews, key soundbites, essential broll and nat sound moments

  • Build a detailed shoot schedule

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SHOOT

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  • Capture all interviews, b-roll, nat sound moments and team interactions

POST-PRODUCTION

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  • Deliver finalized scripts for review

  • Create libraries for music tracks and third party materials

  • Edit the videos, deliver cuts for review/notes

  • Implement changes/fixes and deliver final cuts

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